I was sent a link recently to a video that was powerful in the way it presented the idea of going the extra mile for customer in ways that were easy, but unexpected. I left the viewing of the video inspired and wanting to find new ways to make my own businesses better.
More Information: Dominating Video
While I was inspired by the video and would willingly send anyone to the site I also discovered this video to be a video marketing strategy for a series of inspiring books and motivational downloads.
The video was the marketing tool. It was emotive, challenging and powerful, but it was also designed to BE the selling tool for the affiliated products. Testimonial after testimonial located after the viewing of the video indicated this series was an excellent resource and empowered employees to find job satisfaction in serving customers well.
I think the reason I was so taken with the approach was that it was vastly different from most video marketing strategies.
In most cases the video presented is a sales tool telling you why the available products are just what you need. The videos will provide the testimonials and bits of details that leave you with partial answers to thought provoking questions.
These are key elements in video marketing and they are effective, but the novel approach to giving you a complete and motivational video download was unexpected.
Here’s why I believe this approach works. The emotive video does not actively sell a product or service. Because this is true there is no pressure, just the emotional connections associated with the viewing. Once the video is over the viewer will think of others that would benefit from viewing this feel good motivational video.
The soft sell of the video is literally making it possible for an incredible number of potential buyers to visit the site and find encouragement.
Even if they have no interest in buying the product they will likely keep the link handy to share with others over the long-term and I’m pretty certain there will be some of those that find the motivational material a strong enough reason to make a purchase.
What’s more is that the video is essentially timeless. The end product could change from time to time, but the video remains the cornerstone of the marketing plan. And because so many will forward a link to business associates, family and friends the end result is a positive experience even after the viewer understand there is a no-obligation set of products that can be purchased following the viewing.
This is a great example of giving more than you have to, and by doing so you end up with improved traffic and a higher conversion rate.
I think part of the problem with most sales videos is that they often breed distrust from the beginning. Most people see the sales pitch and watch for the angle they know is coming. This secondary type of marketing approach takes them off guard it is a simple straightforward story that turns out to be true, emotional, motivating and inspirational. And that story ties very specifically into the product being sold, but in the end the video stands on its own merit.
More Information: Dominating Video
Friday, November 26, 2010
Tuesday, November 23, 2010
Dominating Video by Alex Goad and Mark Dulisse
Dominating Video is a upcoming joint effort from veteran marketers Alex Goad and Mark Dulisse that will be available on Tuesday, November 30th.
The use of video online and in particular as an essential marketing tool continues to rise. Mark has established himself as a leading authority on Search Engine Marketing and Video Marketing. His products, Dominating Google and the Google Video Sitemap, have been some of the most received products of the year. Alex created products covering a
The use of video online and in particular as an essential marketing tool continues to rise. Mark has established himself as a leading authority on Search Engine Marketing and Video Marketing. His products, Dominating Google and the Google Video Sitemap, have been some of the most received products of the year. Alex created products covering a
Sunday, November 7, 2010
Smart Solutions in Running a Membership Website
When you are running a membership site, you will be continually running up against the same problems. You need to remember that they are easy to deal with, and that you will figure out a way to deal with them. If you can remember that, the other problems will take care of themselves.
Source: 5 Minute Membership Sites
You are going to face three basic problems when operating a membership site: Setting up, advertising, content. Setting your site up will always be the biggest problem, especially as not everyone has the skills needed to set up the site, and it can be especially hard to get the site to be exactly the way you want it to because of the communication issue.
The best solution is to talk with your designer as much as you can and to discuss every option in advance; this way, you are prepared for anything that happens, and the fewer the surprises the better. Being forewarned is always the smartest way to go. When it comes to building a site that, you are going to base a business on, the more forewarning the better so that you have as few surprises as possible.
Advertising is its own animal. You will need to devise your own smart solutions, as the advertising needs to be designed to fit your site. Ergo, the smartest solution is to point out that you may need to ignore some of the best advice in the business in order to properly advertise your site. You need to judge if the advice you are, being given is too generic or if it fits your solution, and to react accordingly.
The needs of your site may be different from someone else's, and not all solutions work for everyone. Some people like country, some like classical; Toby Keith won't work for classical, and Bach won't work for country and it's important to know if you are country or classical, a bit of both, or neither. Of course always listen accordingly. One site may do well with banner ads, and another will do well with discussion boards; it all depends on the nature of the site.
Content is something that you need to have some fun with, and will be the hardest part. Keep in mind that content can be anything, but that you need it. The smartest thing you can do is to at least debate hiring someone to do it for you. It will ensure that your membership site will have the best content that it can have, and that content will help bring members to your site, in turn helping your site to grow. If you're not sure of your ability to provide content or you lack the skills or patience, then finding someone to create it for you is the smartest thing that you can do.
However, you need to remember that you will solve the problem. If you go into the situation with that in mind, it will be so much easier to solve the problem than if you go into it not sure of whether you will solve it or not. A positive attitude will always be more successful than a doubting or negative one, and so it will always be the cornerstone of good business. Ergo, go into every situation with a positive attitude and you will be a success.
Source: 5 Minute Membership Sites
Source: 5 Minute Membership Sites
You are going to face three basic problems when operating a membership site: Setting up, advertising, content. Setting your site up will always be the biggest problem, especially as not everyone has the skills needed to set up the site, and it can be especially hard to get the site to be exactly the way you want it to because of the communication issue.
The best solution is to talk with your designer as much as you can and to discuss every option in advance; this way, you are prepared for anything that happens, and the fewer the surprises the better. Being forewarned is always the smartest way to go. When it comes to building a site that, you are going to base a business on, the more forewarning the better so that you have as few surprises as possible.
Advertising is its own animal. You will need to devise your own smart solutions, as the advertising needs to be designed to fit your site. Ergo, the smartest solution is to point out that you may need to ignore some of the best advice in the business in order to properly advertise your site. You need to judge if the advice you are, being given is too generic or if it fits your solution, and to react accordingly.
The needs of your site may be different from someone else's, and not all solutions work for everyone. Some people like country, some like classical; Toby Keith won't work for classical, and Bach won't work for country and it's important to know if you are country or classical, a bit of both, or neither. Of course always listen accordingly. One site may do well with banner ads, and another will do well with discussion boards; it all depends on the nature of the site.
Content is something that you need to have some fun with, and will be the hardest part. Keep in mind that content can be anything, but that you need it. The smartest thing you can do is to at least debate hiring someone to do it for you. It will ensure that your membership site will have the best content that it can have, and that content will help bring members to your site, in turn helping your site to grow. If you're not sure of your ability to provide content or you lack the skills or patience, then finding someone to create it for you is the smartest thing that you can do.
However, you need to remember that you will solve the problem. If you go into the situation with that in mind, it will be so much easier to solve the problem than if you go into it not sure of whether you will solve it or not. A positive attitude will always be more successful than a doubting or negative one, and so it will always be the cornerstone of good business. Ergo, go into every situation with a positive attitude and you will be a success.
Source: 5 Minute Membership Sites
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